Cycling's Next Chapter w/ David Millar & James Carnes

We are joined by David Millar and James Carnes from CHPT3 for an engaging and in-depth conversation about cycling fashion and sport as an identity. David speaks from his history in the pro peloton while James draws from his 20-year career at Adidas—basically, this episode has a lot of takes, many of which are quite hot.

5:31 - Re-introducing David and introducing James
8:37 - How James joined CHPT3 after his history at Adidas
10:12 - David’s take on cycling’s current struggles after the 2020 boom
14:58 - Was it just bad business planning by brands?
17:42 - James’ take on the situation creating opportunity
19:56 - Is James a cyclist now? What kind of bike does he have?
22:25 - How cyclists’ passion allows for enthusiasm and elitism
27:59 - Two new products coming for CHPT3: Brompton collab and their first shoe
38:23 - Helping more people find the joy in cycling through city riding
41:35 - Would cyclists wear cycling brands to work? Why not? 
43:43 - James’ challenge of designing a fashionable, comfortable lifestyle shoe that still can perform clipped in up to David’s standards
46:25 - Y3 helped combine sports identity with fashion, how will the CHPT3 shoe take on that challenge for cyclists?
50:17 - Could Gorpcore come to cycling? And how can brands make off-bike gear that represents the culture of cycling?
53:48 - James’ outsider take on the current state of cycling fashion
1:02:26 - If there’s the opportunity for disruption, why are all the brands playing it safe?
1:04:31 - Is cycling too obsessed with its own history for brands to grow the sport?
1:07:32 - Changing the mentality of what it means to ride a bike
1:09:48 - James does Into The Canal 

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