This week, we sit down with Christian, Marvin, and Daniel from Austrian brand Brilli Brilliant Unicorn (BBUC) for a colorful conversation about cycling, art, design, disco and dancing. (It will make sense when you listen.) Plus, we talk far too long about Standert's marketing department.
0:46 - Shoutout to Skyler’s Factor team bike from The Cyclery
3:00 - That whole Rubber N’ Road thing
5:24 - News
5:43 - Rapha Pro Team Gore-Tex Infinum Jersey
11:58 - Standert Kreissäge RS
24:32 - BBUC Interview
25:07 - How BBUC got started
27:39 - About the Hotel am Brillantengrund and its connection to BBUC
30:12 - Stories behind their design choices, Outdoor Disco and The Sport of Tomorrow
31:52 - Transitioning from partying late to riding early
33:10 - Moving away from boring performance-specific messaging
36:33 - Being an expression rather than a brand
38:51 - Connecting with people through their journal and Discord
41:17 - Design inspiration is everywhere
43:39 - Bringing more than kit for the Fictional Nations concept
47:46 - Using design to communicate ideas vs. stand out
51:48 - Doing things that are hard because you care about them
53:19 - What’s next for BBUC
54:37 - Rapid Fire (The start)
56:52 - Taking a serious side to performance and working with schoeller® fabrics
1:02:13 - Rest of Rapid Fire
1:03:26 - Their Canals and Camilliens
1:05:47 - A special 30% discount on BBUC for CFW listeners: Use the code cfw-unicorns
1:08:24 - Into The Canal
Follow us on Instagram: instagram.com/cyclingfashionweek
Get in touch: cyclingfashionweek@gmail.com
Hit subscribe, leave a comment and a review wherever you listen to podcasts, it helps us share the best in cycling fashion with the world.
This week, we sit down with Christian, Marvin, and Daniel from Austrian brand Brilli Brilliant Unicorn (BBUC) for a colorful conversation about cycling, art, design, disco and dancing. (It will make sense when you listen.) Plus, we talk far too long about Standert's marketing department.
0:46 - Shoutout to Skyler’s Factor team bike from The Cyclery
3:00 - That whole Rubber N’ Road thing
5:24 - News
5:43 - Rapha Pro Team Gore-Tex Infinum Jersey
11:58 - Standert Kreissäge RS
24:32 - BBUC Interview
25:07 - How BBUC got started
27:39 - About the Hotel am Brillantengrund and its connection to BBUC
30:12 - Stories behind their design choices, Outdoor Disco and The Sport of Tomorrow
31:52 - Transitioning from partying late to riding early
33:10 - Moving away from boring performance-specific messaging
36:33 - Being an expression rather than a brand
38:51 - Connecting with people through their journal and Discord
41:17 - Design inspiration is everywhere
43:39 - Bringing more than kit for the Fictional Nations concept
47:46 - Using design to communicate ideas vs. stand out
51:48 - Doing things that are hard because you care about them
53:19 - What’s next for BBUC
54:37 - Rapid Fire (The start)
56:52 - Taking a serious side to performance and working with schoeller® fabrics
1:02:13 - Rest of Rapid Fire
1:03:26 - Their Canals and Camilliens
1:05:47 - A special 30% discount on BBUC for CFW listeners: Use the code cfw-unicorns
1:08:24 - Into The Canal
Follow us on Instagram: instagram.com/cyclingfashionweek
Get in touch: cyclingfashionweek@gmail.com
Hit subscribe, leave a comment and a review wherever you listen to podcasts, it helps us share the best in cycling fashion with the world.