This week, we talk to the founders of upstart Canadian kit brand Encore Encore. Sam and Max give us an inside look at launching a brand in a crowded market and shed light on why Quebec has such a vibrant cycling scene.
7:49 - Alex does his Canal early
12:07 - Encore Encore Introduction
13:28 - Sam and Max’s Cycling Origin Story (Surprise: It involves skateboarding)
16:30 - A tangent on leg waxing
18:04 - What is it about skateboarding that leads people to cycling?
20:58 - How did they go from being cyclists to starting a brand?
25:40 - Almost launching with a logo that happened to be similar to a MAAP design
28:57 - Their R&D process leading into their launch and making sure they had a quality product
34:02 - What is it about Quebec that makes the cycling culture so strong?
38:14 - The lack of a similar club ride culture in Toronto
42:33 - Why aren’t there more Canadian kit brands?
43:25 - Their inspiration for design
45:24 - Encore Encore x Dime collab kit?
45:46 - Launching with men and women’s kit with a unisex design
47:48 - What’s next for Encore Encore?
50:38 - Rapid Fire
1:00:41 - Into The Canal
1:11:50 - We Rate Your Bike For Free: Laurent’s Etique Fabrication
Cycling Fashion Week is presented by Le Club.
Follow us on Instagram: instagram.com/cyclingfashionweek
Contact us: cyclingfashionweek@gmail.com
Hit subscribe, leave a comment and a review, it helps us share the best in cycling fashion with the world.
This week, we talk to the founders of upstart Canadian kit brand Encore Encore. Sam and Max give us an inside look at launching a brand in a crowded market and shed light on why Quebec has such a vibrant cycling scene.
7:49 - Alex does his Canal early
12:07 - Encore Encore Introduction
13:28 - Sam and Max’s Cycling Origin Story (Surprise: It involves skateboarding)
16:30 - A tangent on leg waxing
18:04 - What is it about skateboarding that leads people to cycling?
20:58 - How did they go from being cyclists to starting a brand?
25:40 - Almost launching with a logo that happened to be similar to a MAAP design
28:57 - Their R&D process leading into their launch and making sure they had a quality product
34:02 - What is it about Quebec that makes the cycling culture so strong?
38:14 - The lack of a similar club ride culture in Toronto
42:33 - Why aren’t there more Canadian kit brands?
43:25 - Their inspiration for design
45:24 - Encore Encore x Dime collab kit?
45:46 - Launching with men and women’s kit with a unisex design
47:48 - What’s next for Encore Encore?
50:38 - Rapid Fire
1:00:41 - Into The Canal
1:11:50 - We Rate Your Bike For Free: Laurent’s Etique Fabrication
Cycling Fashion Week is presented by Le Club.
Follow us on Instagram: instagram.com/cyclingfashionweek
Contact us: cyclingfashionweek@gmail.com
Hit subscribe, leave a comment and a review, it helps us share the best in cycling fashion with the world.